Our Team
Laurance Rassin
Laurance Rassin brings more than 25 years of experience in marketing, brand activations, experiential events and brand strategy, with a focus on start-up brand strategy and positioning. In 2017, Laurance founded FrutaPOP, the makers of the world’s finest gourmet, alcohol-infused ice pop - reinventing the ice pop - a product that hasn’t seen an innovation in the last 70 years.
Rassin is an internationally recognized contemporary artist and was one of the first contemporary artist to preside over the closing bell at NASDAQ and has appeared on WNBC NY, Bravo and MTV Networks. Most recently, Rassin has been invited to exhibit during the 2025 Miami Art Week. He has been quoted in the Financial Times, Newsweek, Associated Press, The New York Daily News and many other publications.
Rassin raises money and supports many charities through the sale of his artwork, charities include: The Breast Cancer Research Foundation (BCRF), American Red Cross, Chabad’s Children of Chernobyl (CCOC), American Cancer Society, Autism Speaks, Dress for Success, The Leukemia & Lymphoma Society,
Tracy Memoli
Tracy Memoli co-created FrutaPOP as a healthy alternative to frozen cocktails and RTDs on the market in the U.S. In 2017, Tracy co-founded FrutaPOP, the makers of the original, gourmet, alcohol-infused ice pop - reinventing the ice pop - a product that hasn’t seen an innovation in the last 70 years. FrutaPOP is the first of its kind to contain healthy, natural ingredients free of any added sugars, syrups, artificial ingredients and dyes.
Tracy has served as a judge in the International Chocolate Awards and at SIGEP, the world's largest gelato and pastry trade show in the world. Tracy works with some of the world’s largest beverage brands, start up companies, corporations, restaurants and top chefs to create alcohol-infused ice pop flavors. In 2020, she co-founded a manufacturing and packaging facility, to produce private label flexible packaging CPG products including ice pops and pouches and has produced more than 30 million ice pops to date. She has since sold that business and is now focused on helping other brands and entrepreneurs bring their flexible packaging products to life.
Tracy began her career as a publicist, promoting FORTUNE 500 companies. Additional clients included: New York University, PwC Advisory and Cassidy Turley acquired by Cushman & Wakefield.
Tracy has appeared on Dr.Oz and has been featured in USA Today Travel, U.S. News & World Report, TheStreet.com, The Daily Meal and Destination Weddings & Events.
Tracy is a graduate of the University of North Florida with a degree in Communications. Tracy is a member of the NASDAQ Entrepreneurial Center, New York Women’s Culinary Alliance, Females In Food, Female Founder Collective, The Entreprenista League, Female Founder World and Cherry Bombe.