Born from our passion for brand collaborations, The Collab Lab is a natural extension of what drives us: innovation, creativity, strategic thinking, and a deep understanding of what it takes to bring great products to life.

The Collab Lab is a platform for innovation and collaboration. We help visionary entrepreneurs and brands take ideas from concept to launch, helping with everything from flavor development, logo and package design, co-man liaison to marketing, public relations, and media outreach to branded activations and events.

As a category creator, first mover and the first brand in the alcohol-infused ice pop space using real juice, branded ingredients and free of added sugars syrups or dyes, FrutaPOP continues to work with some of the world’s leading brands. We’ve had the opportunity to partner and collaborate with popular brands across fashion, beauty, tech, entertainment, hospitality, restaurants, and resorts – more than 200 brands and counting!